From one of the UK's best journalists to me after I sent him my failed press release with earth shattering news that no one got:
"Hi Jason - I'm sorry, I couldn't get past the third paragraph. What are you trying to say? Because you should say it in the opening paragraph:
Students around the world can learn English for less than 7p an hour, thanks to a revolutionary new teaching guide.
"How to wipe your arse with your old English professor" is the first book to be published without ink thanks to the efforts of a magic fairy on the internet.
The brainchild of Jason West, the guide brings together teachers looking to earn cash in their spare time and students who have had enough of internet porn and want to do something useful with their lives. Using free internet phone calls, the teachers blah blah while the students blah blah
Don't say: "Not only does the first social media English course book challenge publishing convention (though not the latest research) about how people actually learn a second language; the methodology it applies also drastically lowers the financial barrier for millions of schools, teachers and students around the world who would like to integrate highly valuable native speaker practice into every single lesson for free."
Do say: "Not only is the guide groundbreaking, using the latest language-learning techniques, it also cashes in on advances in free internet telephone calls, enabling students to learn from native English speakers for a fraction of the usual cost."
Geddit? Hook em in and keep em interested. I could help more, but am mad busy at the moment and it would probably be best if we got together".
"How to wipe your arse with your old English professor" is the first book to be published without ink thanks to the efforts of a magic fairy on the internet.
