try english out there free

 and sign up to our FREE newsletter
Name: 
Email: 
I am a...
Teacher
Learner
Both
IMPORTANT: You will receive an email from us. To receive newsletters you must click on the long hotlink in the email to confirm your email address. 
    follow me on Twitter
    Spanish FlagRussian FlagSouth KoreaJapanese FlagChinese Flag

    Social media English - the hard sell

    publication date: Jul 14, 2009
     | 
    author/source: Jason West
    Download Print Send a summary of this page to someone via email.

    Social language learning - why do it and what's the difference?

    (from a recent email to a media agency)

    Only a small proportion of the world's English learners (2bn) likesocial media english out there
    using software to learn a language.  Most language teaching and
    learning involves schools, colleges, teachers, printed materials and practice with real people not machines.  Our materials can be shared, emailed, printed and written on whilst being used to educate individuals and groups of students anywhere.

    Most Indian students learn English and 70% use internet cafes.  Their time online is valuable and with our materials they can print and work offline, only going online (and paying for time) when they are ready to practise with a native speaker using Skype.

    An English lesson in Vietnam using our materials would only cost the time online.  A learner can speak to five native speaker friends and practice the language they have learnt with our materials offline in 20 mins.  That costs just 30 US cents in an internet cafe.

    The language teaching market is a strange mirage. Products like
    Rosetta Stone and Linguaphone (who I used to work with) most of the time are bought or downloaded and never used, let alone completed as courses. They are marvels of marketing.  Why?  Because everyone wants a quick fix but learning a language requires motivation levels to be maintained over a protracted period of time.  Motivation is chiefly maintained through small evidential steps of improvement and comprehension with native users of the language, i.e. real communication.  It is also maintained by social and inter-cultural human interest...friendship.

    That's what our stuff does and is why it fits with social media and
    voice-over IP. Funnily enough, even Rosetta Stone have acknowledged
    the need for social interaction in the acquisition of language, they
    quietly have an experimental online language social network of their
    own:

    http://www.sharedtalk.com/

    ..and I might get in touch with them and ask them if they want to use
    our materials to enhance and improve their shared talk users learning
    experiences.

    blog comments powered by Disqus



    Copyright. Languages Out There Ltd 2010.  All rights reserved. 

    Buy Now!

    Complete Set for Teachers only £125 Instant download DRM-free ebook English courses, 6 levels, 360 hrs, Full instructions, MP3s, Social media tools, Use offline and online. Available in.. (click flag to buy)

     chinese japanese korean Russian buy english course spanish version

    What they say...

    "Remarkable..a major contribution to what we know works." Professor Stephen Krashen.

    "EOT not only enriched my vocabulary, but also made English speaking become a habit for me. I think that is my improvement." Jane, 27, student, China.

    "It's not just good for your English...it's good for your entire life." Arda, 19, student, Turkey.

    "Congrats on the great review! You have a great product." Eric Pang, President and COO, Italki.com

    "I love that you are using Skype as a tool here—it's so obvious that I can't believe that no one's thought of this already. Kudos to you guys for making it happen." Michael Boezi, Editorial Director, Flatworldknowledge.com

    "I like your program; the issues and concerns about teaching language(s), teaching materials, and teaching strategies that I obtain from your website help me in my delivery to my ESLstudents here in Xavier University, Cagayan de Oro City, Philippines. Thank you." Anita Oblina Associate Chair Department of English Language and Literature

    "It is an original method to learn English, it is more interesting." Marie-Carmen, 16, student, France.

    "It's the right way to learn English." Marion, 35, student, Liechtenstein.

    "I am really enjoying teaching the lessons and the programme is great - the students seem to really get something out of being out and talking to people.  We have had some really interesting classes so far!" Sheree, new EOT teacher, summer 2009

    "My teacher in Russia recommended it" Dmitry, 40, student, Russia.

    "It was very good, especially because the lesson aren't boring like the others." Mari, 16, student, Italy.

    "It is very funny to learn English at this school, when you are scared to speak with people you must visit this school." Claudia, 35, student, Germany.

    Search our resources
    mortgage lenders ntfs recovery